Thursday, May 13, 2010

Smartphones offer businesses new connections with customers

From Medill Reports:

Earthcomber LLC president Jim Brady thinks more new apps are creating a competitive market, forcing the industry to evolve and pushing companies to address their customers' needs in distinctive ways.

“You have to experiment with the characteristics of what works with your company,” Brady states. “Some are good for social networks, others might be utilitarian and others, promotional. There’s a lot more ways to connect.”

The Earthcomber app, which costs companies a monthly subscription fee of only $25, allows users to personalize information so their phone can alert them when their favorite locations or products are nearby.

“It fits the American lifestyle,” Brady says. “Out and about, in the moment, with money, in the area, and ready to make a decision. That’s the new audience.”